Th!nk Dutchess
Creating a place based, award-winning brand that helped shape Dutchess County
TO STRENGTHEN A BRAND ONE MUST CREATE A POSITIVE IMAGE
In the Summer of 2015, Dutchess County wanted to strengthen and promote its economic development resources under one memorable brand. Ashworth Creative was commissioned to work with the multiple constituent organizations and create a brand identity to stand out in the crowded site selection marketplace. Ashworth has a time tested process for brand identity creation which builds consensus without the need for hard sell. Everyone who participates becomes invested in the process.
A RELATIONSHIP THAT KEEPS EVOLVING
Think Dutchess evolved from a logo to a microsite, to a full-scale website. Ashworth Creative worked closely with the client to develop stationery, print ads, palm cards, and compelling print ads for the brand and, at time of writing, are designing and providing content for Think Dutchess Magazine, a 70- page volume with stories of successful business endeavors and quality and life from the length and breadth of Dutchess County.
RESULTS
ThinkDutchess.com received awards from the New York State and the International Economic Development Councils.
The memorable and flexible Think Dutchess brand has been adopted widely and the website has excellent analytics.
