NUVANCE: WE GET FIT
Nuvance Health wanted an ongoing way to get employees across its Hudson Valley and Connecticut network moving. Something that could turn a one-off wellness push into a recurring habit, engage hundreds of participants spread across two states, and give the organization a fun, low-stakes way to promote health system-wide, year after year.
Over seven years, Go Gladys redesigned and ran the full technical and marketing infrastructure behind We Get Fit, a branded “GetFit Challenge” platform at WeGetFit.org built to match Nuvance Health’s branding, made easier for participants to use, and equipped with activity tracking and a personal progress dashboard. Each six-week challenge ran on a structured campaign of four to five emails: a save-the-date notice, a registration-opens reminder, a challenge-starts alert, several mid-challenge check-ins, and a winner announcement at the close.
THE CHALLENGE
THE GO GLADYS SOLUTION
We kept the experience fresh between cycles and provided ongoing support throughout, for a program that engaged hundreds of participants across New York and Connecticut, each working toward tiered achievement levels recognized with meaningful rewards.
The program grew year over year, running continuously for seven years before it was folded into Northwell Health’s larger wellness program, following Nuvance Health’s merger with Northwell.
THE RESULTS
What made We Get Fit work wasn’t the prizes, it was the consistency: every email on schedule, every cycle on track, and every participant across two states kept in the loop from save-the-date to winner announcement, year after year.
