Harney & Sons Fine Teas
Warming relationships with tea consumers through mailers and brochures
RAISING FRONT-OF-MIND AWARENESS WITH BRIGHT AND TASTY PRINT PIECES
Harney & Sons Fine Teas have 300 different teas and that gives them 300 stories to tell. And because tea is ubiquitous and enjoyed by so many people at some many different times of day and times of year, the opportunities to promote it are almost unlimited. A gift to an ad agency and one which we’ve explored in a variety of print pieces. Harney Teas have a delicious array of gifts for the holiday season. Subtle, original and beautiful, we coined the phrase “There’s no place like Harney for the holidays” which works in print and on the web.
SMALL BUT ELEGANT TEA MANUALS AND UNFOLDING DIRECT MAIL
If you love tea, then what could be more wonderful than to receive a different tea selection in the mail each month. Ashworth was commissioned to create two clever little welcome brochures, one for purist members who want a different loose tea each month, and the other for those who prefer tea in sachets but also want to learn more about the tea they’re drinking. We employed a different shape and for a holiday direct mail piece designed to reveal an array of gorgeous gifts.
RETAINING LOYAL CUSTOMERS
A brand like Harney & Sons Fine Teas has a numerous micro-audiences. Some like it hot, some do not. Some love the tins and collect them, others chronicle the number of teas they’ve tasted and how they compare or differ from another similar tea. By engaging all consumers on all levels, Harney & Sons is building tea loyalists who buy tea consistently year by year. The result is year by year sales increases of 30% or more. Go Gladys are proud to work with the Harney family and proud of our part in their success.
