Harney & Sons
Brewing Success: How Go Gladys™ Helped Harney & Sons Captivate Millions and Boost Sales
THE
CHALLENGE
How can Harney & Sons deepen its connection with customers and inspire tea lovers globally? The challenge lies in crafting engaging content that not only showcases their brand but also captivates audiences in a memorable way.
What creative storytelling approach could bring warmth and charm—perhaps reimagining traditions, like Santa swapping cold milk for hot tea or unveiling the hidden world of elves behind the scenes?
Our work with the Harney & Sons brand is a testament to how innovative ideas combined with exceptional execution can drive results. Three generations of the Harney family contribute to the mission of sharing the world’s most delicious teas with a growing global audience. Partnering with Go Gladys, Harney embraced a new era of warmth and playfulness, creating fun and humanizing videos that brought the beloved brand closer to its customers.
THE GO GLADYS SOLUTION
The Secret to Holiday Tea Delivery? Harney Elves, Of Course!
For the holiday season, we introduced a whimsical twist: Harney is powered by elves! This heartwarming commercial added a playful, magical touch to the brand, humanizing the production process while bridging the connection between the factory and customers’ front doors. Infused with holiday cheer, the video captivated audiences, earning over a million views across platforms and spreading the magic of Harney Teas far and wide.
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See the magic in action!
A Mother’s Day Video That Scored a Ten Out of Tin
With three generations at the helm of the tea business, the Harney family cherishes the joy of gathering and celebrating special moments. This heartwarming commercial beautifully highlighted the importance of tradition, togetherness, and heartfelt gifting. Set around a Mother’s Day tea party, the scene featured a creative touch—a fun craft repurposing Harney Tea tins into charming windowsill herb gardens.
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This Year, Santa Has a Christmas Wish of His Own…
After a snowy trip down the chimney, what’s Santa’s drink of choice? Not cold milk, but a steaming cup of Harney & Sons Hot Cinnamon Spice tea. Released during the highly competitive holiday advertising season, this video broke through the noise with a heartwarming message that captured the attention—and hearts—of over a million viewers across multiple platforms.
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Enjoy the holiday cheer anytime!
Our award-winning catalogs set a new standard for creativity and quality in the industry, and our playful videos delivered remarkable results: a 78% boost in transactions in Q2 and a 50% growth in sales in Q3 of the year they were released.
The Harney Mother’s Day video has since been repurposed to continue to drive sales. Meanwhile, the whimsical Elves and Santa holiday videos captivated over one million viewers, contributing to a 30% surge in holiday sales at time of release.
THE
RESULTS
Go Gladys™ helped Harney & Sons usher their beloved tea brand into a warmer, more engaging era by crafting heartfelt videos and award-winning catalogs that deepened connections with customers and inspired tea lovers around the world.
