Dutchess County Behavioral Health
Go Gladys Successfully Designed and Implemented a Strategic Vaccination Campaign, Increasing Awareness and Engagement Among Dutchess County Residents.
THE
CHALLENGE
Dutchess County needed an inclusive, culturally aware campaign to increase COVID-19 vaccinations, particularly among underrepresented communities. The challenge was to address misinformation, enhance trust, and encourage participation.
Traditional media alone wasn’t effective; a creative, relatable approach was necessary to reach diverse demographics, including Spanish-speaking communities, young adults, and hesitant individuals. The campaign needed to engage residents authentically and drive measurable vaccination participation.
Go Gladys developed an integrated campaign using engaging storytelling, relatable ambassadors, and digital-first strategies. We produced video testimonials featuring diverse Dutchess County residents sharing personal reasons for getting vaccinated. These videos resonated with target audiences, addressing fears and misinformation through authentic narratives in their own language. Leveraging paid social media, influencer partnerships, and community events, we ensured maximum reach and engagement. The campaign reinforced trust and encouraged real conversations about vaccination benefits.
THE GO GLADYS SOLUTION
Beatbox Video
Using rhythm and energy to connect with younger audiences, our beatbox video made the vaccine message more accessible. By blending engaging beats with powerful messaging, the video resonated on social media, driving shares and conversations. Its upbeat tone helped break barriers, turning an urgent public health message into a compelling call to action that appealed to a broad demographic.
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Adam Video
Adam, a professional and community advocate and veteran, shared his journey of choosing vaccination for family and public safety. His video provided a relatable perspective for veterans, emphasizing responsibility and collective health. He added authenticity, influencing those who were on the fence about the vaccine. The video’s success was marked by strong engagement from the veteran community.
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Isis Video
By sharing her personal experience, Isis showed how protecting loved ones can be a powerful motivator. Her story resonated deeply, breaking down barriers and building trust. Testimonials like hers help people see the real impact of vaccination, making the decision to protect themselves—and their families—more personal and urgent.
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Mirabel Video
Mirabel, a community ambassador and social advocate, spoke directly to residents, dispelled myths, and emphasized vaccine safety in her Spanish-first testimonial. Her message highlighted the importance of family and community health, ensuring that vital information reached a wider audience in a culturally relevant way. By sharing her experience in both English and Spanish, Mirabel helped instill confidence in the vaccine, foster trust within Latino communities, and encourage more families to take action to protect their loved ones.
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Taloneith Video
Taloneith, a Dutchess County entrepreneur and first-grade teacher in the City of Poughkeepsie, emphasized the vaccine’s role in safely reopening schools and supporting economic recovery. Her testimonial resonated with small business owners, families, and workers who rely on community health for stability. By sharing her decision to protect her family and community members, Taloneith reinforced the direct benefits of vaccination, inspiring confidence and engagement within the local community.
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Hear real voices, get real results.
The campaign significantly impacted vaccination rates, increasing engagement across key demographics. The videos received thousands of views, with strong positive sentiment and high share rates.
The targeted messaging contributed to a measurable uptick in vaccine appointments among hesitant communities. The campaign’s success demonstrated the power of personal storytelling in public health outreach, fostering trust and proactive health decisions.
THE
RESULTS
Go Gladys created a culturally relevant vaccination campaign that leveraged authentic storytelling, digital engagement, and community advocacy to drive public health action.
Brochure
Through a strategic mix of relatable video narratives, hispanic outreach, and digital amplification, Go Gladys helped Dutchess County address vaccine hesitancy, increase trust, and boost participation. The campaign set a new standard for public health communication by connecting with residents in a meaningful way and making health decisions more accessible and empowering.
