Go Gladys™ / Radio

Radio is a powerful one-on-one communication with your audience

Radio is one of the most powerful marketing tools in the United States, with a weekly reach of around 82.5 percent among adults. A quick glance at the radio stats:

  • In 2020, Americans averaged 99 minutes of radio listening time per day, mostly when commuting
  • In 2021, Americans spent an estimated 974 minutes per month listening to online radio

According to a study from early 2021 on audio consumption in the United States and Canada, sports and rhythmic urban were the most popular genres among streaming audio consumers, who listen to such content weekly or more. Another 75 percent of respondents stated that they consumed alternative music when audio streaming.The genre of classic hits with 58 percent of audio streaming had consumers saying that they listened to it.

Radio is a singular experience where the listener is frequently alone when listening. At Go Gladys we take advantage of this and create radio spots that are, depending on the audience we’re talking to, emotionally satisfying, amusing, personal and persuasive. We work closely with our clients to make radio that matches their business in flair, energy and memorability.

Steps towards great radio advertising:

  • Ideation
  • Budgeting
  • Scripting
  • Scheduling
  • Recording
  • Editing
  • Marketing