Anderson Center for Autism
Raising awareness of innovative solutions for individuals with Autism Spectrum Disorder
SHINING A LIGHT ON A COMPLEX DISORDER
Today, Anderson Center for Autism is the pre-eminent regional provider of treatment, education and long term living solutions for individuals with Autism Spectrum Disorder. It was not always so. In fact, when Ashworth initially partnered with Anderson, the organization, although it employs approximately 700 staff, was very little known and the wider public had no idea of the extraordinary and innovative work done in its many sites throughout the area.
USING NUMBERS TO CREATE IMPACT
Go Gladys designed a communications campaign that used provocative content to help the public understand how often Autism Spectrum Disorder (ASD) was being diagnosed. According to the Centers for Disease Control, the numbers were 1 in 68 children and ASD affects more than two million individuals in the United States. The campaign was coupled with a new visual look and feel to all materials, we designed a new and memorable brand identity through compelling print and collateral with photography that creates empathy, and written content that showcases the quality of life that Anderson offers. Part of our content strategy was to establish top management at Anderson Center for Autism as thought-leaders and innovators in the field throughout the country. Creating profiles for the executive team enabled them to gain speaking engagements and raise awareness of their exemplary work to wider audiences.
USING NUMBERS TO CREATE IMPACT
Anderson Center for Autism is renowned throughout the region for many of their services which we have helped to highlight. Innovative educational approaches, gardening programs, arts and performance initiatives and more. Today sponsors are eager to partner with Anderson Center for Autism and provide jobs for Anderson residents, to make donations and to support their work in all its forms. Raising awareness and the image of Anderson Center for Autism is an effort that Go Gladys is very proud to be a part of.