What We Did
Client did not want to change the design of the previous event’s site so we updated the colors and graphics to match this year’s theme
Implemented a custom URL to improve user-trust
Implemented custom sender email address to decrease email bounce rates and increase visibility in invitee’s inboxes
Redesigned invite and automated emails to match company and event branding
Updated the registration form fields to collect only the data needed
Created custom name badges in Swoogo and an editable blank PDF version for on-site badge printing