Event Marketing

Go Gladys™ / Our Services  / Event Management / Event Marketing

Drive registration to your events with digital marketing campaigns

Convert your audience (and potential audience) into registrations for your events using digital and social media marketing. Go Gladys has a team of multiple content strategists and content creators to help you formulate an effective content plan for your event. We’ll analyze your existing and target audiences to ensure you’re creating the right content for your event to reach your goals.

Leverage your existing audience or grow a new audience with robust email marketing

According to a recent study, email is nearly 40 times more effective in obtaining new customers than social media. Compelling event invitation emails have the power to generate excitement and enthusiasm for your event, and convince readers to attend. Pairing a strong email marketing plan with organic and paid social media marketing will get you in front of your existing and target audiences to increase overall engagement and registrations for your event.

The Go Gladys team has years of marketing and event experience to help you spread the word about your events and drive more attendance and engagement. We have used native email marketing features within event platforms, such as Cvent and Swoogo, as well as written and designed email marketing campaigns and newsletters for external servers like MailChimp, GetResponse, SharpSpring, and Flodesk. Our team is up-to-date on email marketing best practices to ensure your emails land in inboxes and are less likely to bounce or get marked as spam.

Assess your goals to have the most success at your events

Go Gladys will collaborate with you to meet your event attendance goals. From start to finish, we’ll make sure our objectives are aligned with yours and that they are SMART:

  • Specific: Objectives are clear and understandable
  • Measurable: Outcomes can be measured either quantitatively or qualitatively
  • Achievable: Objective is realistically achievable in the set time frame
  • Relevant: Objec­tive is rel­e­vant to the team needs and/or sup­port the achieve­ment of the over­all goals of the organization
  • Timely: Deadlines are met and outcome of objectives can be analyzed by a certain point

Swoogo refers us to their clients that are looking for event technical support

“I can’t tell you enough what a “God send” Go Gladys has been. We just love working them, they are the perfect compliment to our company”

Client L